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Nelson Whitmore

Nelson Whitmore is the National Sales Manager for the Basketball Division of Porter Athletic and former Head College Basketball Coach.


Nelson Whitmore is the National Sales Manager for the Basketball Division of Porter Athletic. He is also an experienced and successful, Head College Basketball Coach & Assistant Athletic Director.

Nelson Whitmore's Background

Nelson Whitmore's Experience

National Sales Manager - Basketball Division at Porter Athletic

2013 - Present | Campaign, IL

Brought on board to increase sales revenue of a lackluster division by building relationships, coaching, training and motivating sales teams within distribution channels. Leverage sales abilities as both a hunter and a closer to increase revenue. Travel nationwide to establish and enrich relationships with key clients in addition to using Salesforce CRM, Fourth Shift, Forecast Pro and Constant Contact. Refine branding position, marketing message and recommend marketing tactics. Provide expertise in pricing, marketing, product management, value streaming and R&D, including identifying gaps in product lines. Collaborate with a 17-member team of product engineers, sales, customer service, and marketing professionals in a matrixed environment. Transformed an underperforming group into a profitable division, outperforming the competition to exceed expectations on multiple fronts while establishing excellent rapport with channel distribution partners. Enhanced team performance by streamlining sales processes and providing exceptional sales support, while providing innovative solutions to product management/customer service dilemmas and product gaps.

Head Men's Basketball Coach / Director of All Sports and Leadership Camp at Hamline University

2007 - 2013

Hired to transform a dispirited, underperforming team into a well-respected, top-flight basketball program while increasing diversity. Leveraged relationship-building skills to create a thriving community of supporters and donors, including alumni and high-profile corporate sponsors. Developed innovative faculty mentoring program to facilitate academic advancement and promote delivery of a quality educational experience. Recruited, trained and coached a winning team, leading a major turnaround by transforming one of the worst NCAA Division III Basketball programs to a top contender exceeding expectations, year after year. Redefined recruiting processes to attract highly talented team members and increase diversity. Repeatedly recruited the top transfer student in the division and other "diamonds in the rough." Delivered three consecutive winning seasons after 16 years of losing seasons with several wins versus ranked teams including an upset of previously unbeaten, National Champion St. Thomas University. Ignited revenue growth and increase in enrollment while reducing marketing costs as sports youth camp Director, managing a 22-member team delivering coaching and teaching leadership skills.

Assistant Athletic Director of Development / Major Gift Officer at Hamline University

2011 - 2013

Developed robust, enduring relationships with corporate sponsors and alumni supporters. Increased donations by promoting the basketball team and program to business sponsors. Spearheaded the Piper Classic Golf Outing, increasing sponsorships in two years by selling the vision of the sports program in an additional role as Major Gift Officer.

Head Men's Basketball Coach / Assistant Athletic Director at The College at Brockport State University Of New York

1998 - 2007

Led all aspects of the basketball program, building it into the 7th winningest program nationally amongst 400+ teams from 1999-2007, including two NCAA Elite 8 and two Sweet 16 finishes. Personally cold-called alumni to reverse long-standing negative opinion of the college and successfully solicit donations. Supervised Home Events for several sports including SUNYAC, ECAC, and NCAA Tournaments. Responsible for all facility, transportation, and lodging needs of twenty-four athletic teams.

Assistant Basketball Coach / Assistant to the Athletic Director at The College at Brockport State University Of New York

August 1997 - August 1998

Nelson Whitmore's Education

United States Sports Academy

1993 – 1995

Master of Sport Science

Concentration: Sports Management


Saint John Fisher College

1988 – 1992

Bachelor of Arts (B.A.)

Concentration: Economics


Nelson Whitmore's Interests & Activities

Coaching Basketball, Playing Racquetball, Sports & Educational Law, and spending time with my Family

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